UNJournal Lee Sung Jun | That name is K-Folk Painting. Just as the popular K-Pop, K-Drama and the K-Food have become the global language today. Minhwa, which captures the beauty of traditional Korean painting, now needs a new name for the world.

This writer has long asserted that Minhwa should not be merely a painting of the past, but a cultural content that represents the Republic of Korea.

For this reason, I have consistently used the term, the K-Folk Painting, in news media articles, and furthermore, I have even pursued trademark registration under the name "The Beauty of Korea, K-Folk Painting."